I build games and get people to actually play them.

I've spent the last five years building games and figuring out how to get them in front of the right players. I've worked across two-plus titles, including one that crossed 15 million visits and another that reached 30,000 — each one taught me something different about what makes a game stick.

These days I sit at the intersection of development and growth: I understand what's happening under the hood of a game, and I use that to run marketing that's grounded in how the game actually plays, not just how it looks in a trailer.